Event Highlights

In the golden autumn of October, the ancient city of Xi’an witnessed the successful conclusion of the 3rd Brother User Conference. More than just a showcase of technology and products, the event offered participants an immersive experience of innovation, collaboration, and deep customer engagement. Many industry clients gathered to explore the latest applications and future trends of Brother equipment in the manufacturing sector, leaving with meaningful and unforgettable insights.

Day 1: Brother Xi’an Factory

Group Photo at Brother Factory – Xi’an

The event kicked off at the Brother Xi’an Factory, where Brother Machinery introduced its latest machine models and innovations across key industries such as new energy auto parts, medical, and semiconductors. These new models highlight the advantages of compact machining, along with high-efficiency and energy-saving designs.

User Sharing & Case Studies

The user sharing session featured insights from industry experts, who presented real-life applications and operational experiences with Brother machines. These stories brought valuable perspectives and inspiration to all attendees. On behalf of Brother and Pro-Technic Machinery, we sincerely thank the following contributors for their excellent presentations.

Special Thanks To:

Mr. Alex Lai, General Manager of Pro-Technic Machinery Ltd., also delivered a presentation titled “48 Years of Growing with You – The Pro-Technic Machinery Story.” He shared the company's development journey, core values, and strategies for enhancing productivity through automation and remote management solutions—providing new ideas for future growth.

 Mr. Alex Lai, General Manager of Pro-Technic Machinery Ltd. (pictured left)

Finally, the live equipment demonstrations brought the atmosphere to a climax. The hands-on demonstrations of the latest Brother machine models allowed participants to experience their exceptional performance and high-efficiency production capabilities up close. In addition, the factory opened its production line to the public for the first time, offering attendees a rare behind-the-scenes look at the entire journey of high-performance machine tools from precision manufacturing to final assembly. It was a unique and valuable experience of technical exchange and factory visit. 

Live Demonstration of Brother Machine Tools

Brother Factory Production Line

Day 2: Northwestern Polytechnical University / Customer Factory

Group Photo – Northwestern Polytechnical University

The second day continued at Northwestern Polytechnical University, where Professor Wu, Director of the MOE Engineering Research Center for Advanced Manufacturing Technology for Aero Engines, gave a keynote speech titled “AI-Driven Transformation in Manufacturing”. His presentation offered cutting-edge insights into how artificial intelligence is reshaping the future of smart manufacturing.
 

Professor Wu, School of Mechanical Engineering,  Northwestern Polytechnical University

In the afternoon, attendees visited Shaanxi Yubang Technology Co.,Ltd. The company warmly welcomed the delegation and introduced its corporate values and recent breakthroughs in innovation. A guided tour of the production line followed, showcasing highly automated and intelligent workflows from raw material handling to quality inspection and final packaging.

We sincerely thank Shaanxi Yubang Technology for providing this learning and networking opportunity, where participants gained valuable knowledge and exchanged experiences.

Day 3: Cultural Experience

On the third day, participants took a break from the industrial setting and embarked on a scenic journey to the legendary Mount Hua, known as "the most precipitous mountain under heaven." Surrounded by misty peaks and lush forests, the group enjoyed a refreshing escape from the city and created lasting memories in this breathtaking natural setting.

Closing Remarks

The 3rd Brother User Conference (Xi’an) was not only a showcase of technology and products but also a deeply engaging journey for our valued customers. The positive feedback and active participation reaffirmed Brother’s strong position in the manufacturing sector and its ongoing drive for innovation. We look forward to continuing this journey with our customers—building a smarter, more efficient, and more prosperous future together!